Michael Fabiano
As Digital Media Director for acclaimed tenor Michael Fabiano, I led the development of a refreshed brand identity to support the next chapter of his career. Through a comprehensive strategy—including consulting, creative direction, public relations, social media management, and web/graphic design—I helped create a cohesive and compelling presence across platforms.
In tandem with his personal brand, I also collaborated closely with ArtSmart, the nonprofit he co-founded and serves as Executive Director, to elevate its mission: transforming the lives of youth in under-resourced communities across the U.S. through tuition-free music lessons and mentorship by paid, professional artists. My work focused on amplifying ArtSmart’s message and expanding its impact through strategic digital media and storytelling.
Creating & Maintaining Brand Identity
I led the overall creative direction for Michael Fabiano’s social media and website, ensuring a consistent, engaging, and elevated brand presence across platforms. From visual storytelling to messaging strategy, I crafted content that reflected his artistry, connected with global audiences, and supported his evolving career both on and off the stage.
Fabiano has performed at many of the world’s leading opera houses; a list that includes: the Metropolitan Opera, San Francisco Opera, Royal Opera, Opera Australia, Teatro Real, Opéra National de Paris, Dutch National Opera, La Scala, ABAO-OLBE, Dresden Semperoper, Deutsche Oper Berlin, the Glyndebourne Festival, Royal Danish Opera, and Houston Grand Opera. In addition, he has graced concert stages with some of the world’s most acclaimed orchestras such as the Cleveland Orchestra, San Francisco Symphony, Los Angeles Philharmonic, Philadelphia Orchestra, Oslo Philharmonic, and the Vienna Symphony, and has performed a number of major recital and concert tours.
Fabiano has performed at many of the world’s leading opera houses; a list that includes: the Metropolitan Opera, San Francisco Opera, Royal Opera, Opera Australia, Teatro Real, Opéra National de Paris, Dutch National Opera, La Scala, ABAO-OLBE, Dresden Semperoper, Deutsche Oper Berlin, the Glyndebourne Festival, Royal Danish Opera, and Houston Grand Opera. In addition, he has graced concert stages with some of the world’s most acclaimed orchestras such as the Cleveland Orchestra, San Francisco Symphony, Los Angeles Philharmonic, Philadelphia Orchestra, Oslo Philharmonic, and the Vienna Symphony, and has performed a number of major recital and concert tours.
Social Content Examples
Helping ArtSmart Transform Lives
Through Music Mentorship
In tandem with his personal brand, I also collaborated closely with ArtSmart, the nonprofit he co-founded and serves as Executive Director, to elevate its mission: transforming the lives of youth in under-resourced communities across the U.S. through tuition-free music lessons and mentorship by paid, professional artists. My work focused on amplifying ArtSmart’s message and expanding its impact through strategic digital media and storytelling.
Founded in 2016 by opera singers Michael Fabiano and John Viscardi, ArtSmart is a national 501(c)(3) nonprofit dedicated to transforming the lives of youth in under-resourced communities through tuition-free music lessons and mentorship by paid professional artists. Working at the local level to meet the unique needs of each community, ArtSmart mentors provide weekly one-on-one and small-group sessions during the school day—building meaningful relationships that inspire artistic growth, boost confidence, and develop essential life skills like discipline, communication, and resilience. Through this work, ArtSmart fosters academic success, supports emotional well-being, and breaks barriers to equity in the arts.
Founded in 2016 by opera singers Michael Fabiano and John Viscardi, ArtSmart is a national 501(c)(3) nonprofit dedicated to transforming the lives of youth in under-resourced communities through tuition-free music lessons and mentorship by paid professional artists. Working at the local level to meet the unique needs of each community, ArtSmart mentors provide weekly one-on-one and small-group sessions during the school day—building meaningful relationships that inspire artistic growth, boost confidence, and develop essential life skills like discipline, communication, and resilience. Through this work, ArtSmart fosters academic success, supports emotional well-being, and breaks barriers to equity in the arts.
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