WagWorthy Naturals

An ongoing collaboration with founder Jane Bernard from the brand’s inception, during which I oversaw every facet of the business—from brand identity (naming and logo design) and product development (label design and Amazon marketplace setup) to social media (account setup, tone of voice, copywriting, and content creation), marketing collateral (business cards, banners, promotional assets), web design, and photography.

SERVICES PROVIDED

Brand Identity
Logo Design
Product Design
Web Design
Graphic Design
UX/UI Design

Digital Marketing
E-Commerce
Social Media
Copywriting
Photography
Creative Direction

SOCIAL PRESENCE

AMAZON

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Web Design & Development

I designed the WagWorthy Shopify store with a custom theme, warm nature-inspired palette, and clean, modern layout. Key features include a hero banner with clear CTAs, tabbed product pages, optimized cart and checkout, and mobile-first responsive design. This end-to-end solution balances engaging visuals with seamless functionality, making it effortless for pet owners to explore and purchase.

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Brand Identity & Graphic Design

I wove WagWorthy’s playful, dog-centric spirit into every aspect of the brand identity—from the logo and color palette to typography and graphics. The result is a premium yet joyful look that celebrates the bond between pups and their people, while underscoring an eco-friendly, dog-first mission.

Product & Label Design

I crafted WagWorthy’s bottle designs to embody the brand’s natural, premium positioning while ensuring clear functionality for pet owners. The result is a cohesive, trustworthy product line that looks as good on the shelf as it performs in use.

“I consider Maya an essential member of my team. She’s helped build my brand from conception through to a successful launch. Her passion, enthusiasm and creativity are integral to the brand’s identity and continual evolution. Maya is a joy to work with, always delivers, takes direction and feedback well, and helps breath dimensional life into my ideas. She always brings fresh creative problem solving ideas to the table. I consider myself fortunate to work with her!”

Jane Bernard | Founder of WagWorthy Naturals

“I consider Maya an essential member of my team. She’s helped build my brand from conception through to a successful launch. Her passion, enthusiasm and creativity are integral to the brand’s identity and continual evolution. Maya is a joy to work with, always delivers, takes direction and feedback well, and helps breath dimensional life into my ideas. She always brings fresh creative problem solving ideas to the table. I consider myself fortunate to work with her!”

Jane Bernard | Founder of WagWorthy Naturals

All Tails Deserve to Wag

Dedicated to helping dogs stay healthy and vital as they age with natural products, WagWorthy Naturals donates a percentage of each sale to senior dog rescue and low-cost spay/neuter programs, partnering with shelters and non-profits to raise awareness. Products are designed by holistic veterinarians and made in the USA in an FDA approved facility using the Earth’s best ingredients.

All Tails Deserve to Wag

Dedicated to helping dogs stay healthy and vital as they age with natural products, WagWorthy Naturals donates a percentage of each sale to senior dog rescue and low-cost spay/neuter programs, partnering with shelters and non-profits to raise awareness. Products are designed by holistic veterinarians and made in the USA in an FDA approved facility using the Earth’s best ingredients.

SERVICES PROVIDED

Brand Identity
Creative Direction
Logo Design
Product Design
Web Design
Graphic Design
UX/UI Design
Digital Marketing
Photography
Social Media
Copywriting
E-Commerce